Coming to DVD today, Tuesday, November 3: A LEGO BRICKUMENTARY
Daniel Junge and Kief Davidson’s exploration of the iconic construction toys debuted at Tribeca last year. It also screened at Seattle, CPH:DOX, TIFF Kids, and Comic-Con, among others.
Junge and Davidson offer an unabashed celebration of all things LEGO in this fast-paced but somewhat overstuffed survey. Tackling a decidedly lighter subject than their past work, the directors have come under fire from critics complaining that this work is no more than a glorified commercial for the product. This assessment, I think, misses the point that the film is, in many ways, for fans of the toy, by fans of the toy – the AFOL, or Adult Fans of LEGO, in the subcultural vernacular. Within that context, it makes total sense that Junge and Davidson are basically sharing stories of cool stuff that people are doing with the toy, and that’s a perfectly valid, and often entertaining, approach to take here. Viewers seeking a criticism of corporate brands or capitalism likely would best be served elsewhere – this film is not trying to expose the ills of the world or enact social change. Fans of the ubiquitous toy will find much to marvel at, from an inside look at the LEGO creative process involving both the brand’s designers and creative fans; to the expansion of the brand to elaborate fan films and conventions; to the use of the toy in therapy for kids with autism. The directors have assembled a creative, fun presentation, hosted by an animated LEGO figure voiced by Jason Bateman, and even if his jokes are often groan-inducing, they set the appropriate buoyant tone for the proceedings.
what (not) to doc 