Coming to VOD tomorrow, Friday, November 6: HOT SUGAR’S COLD WORLD
Adam Bhala Lough hybrid profile of an electronic artist debuted at SXSW this year. It also went on to screen at Hot Docs, London, Philadelphia, and San Francisco Jewish, among others. The doc now comes to VOD via iTunes, Xbox, VUDU, Vimeo, Amazon, Playstation, Google Play, and VHX.
Nick Koenig, known to his online fans as Hot Sugar, is a music producer whose primary medium is “associative music” – reworkings of everyday sounds and noises into new compositions. Through the course of Lough’s quirky portrait, Koenig spends considerable time seeking out new inspiration, from the sound of kicking a plastic bag to fireworks going off in a school gym – a creative practice that frankly wears thin after the first couple of times it’s shown. Framed around these endeavors are partly true/partly fictionalized scenes from the artist’s life, as he deals with a break-up from a fellow Internet-focused performer, Kitty by jetting off to Paris to work on his music and meet famous folks like Dr Neil deGrasse Tyson, Jim Jarmusch, and Martin Starr. While decidedly too hipster by half, Lough’s film is breezy enough to endear itself to Koenig’s fanbase and other potential scenesters, even if it might leave the unconverted cold.
what (not) to doc 