In Theatres & On VOD: CRAZY ABOUT TIFFANY’S

Coming to theatres and to VOD today, Friday, February 19: CRAZY ABOUT TIFFANY’S

Matthew Miele’s love letter to the storied jewelry icon makes its debut in limited engagements in NYC, LA, Chicago, Cleveland, Miami, San Francisco, and other select cities. Gravitas Ventures also makes the film available on VOD across cable platforms, iTunes, YouTube, Google Play, Amazon, Vudu, Playstation, and more.

Making no claims to being a comprehensive history or social critique, Miele’s film instead unabashedly celebrates the luxury brand’s global reach and aspirational status, with the full participation of the company. As an authorized piece, the doc does it’s laudatory job well enough, touching on signature elements like Tiffany’s distinctive blue color and its instantly recognizable signature white ribboned boxes, and referencing notable pop cultural references, from BREAKFAST AT TIFFANY’S and SWEET HOME ALABAMA to the Deep Blue Something hit song that borrows its name from the Blake Edwards’ film. While a bit scattershot, pingponging from these moments to behind-the-scenes looks at jewelry design, snippets of store and Tiffany family history, episodes with Jessica Biel surveying the gems she’ll wear at the Oscars, a consideration of the international expansion of the brand, and, of course, celebrity and stylist appreciations, there are enough engaging elements here that make for an enjoyable, if very light, pop cultural tribute.