Can a background extra use an appearance in a Super Bowl commercial to become a leading man?
Like so many others, Jesse Heiman moved to Los Angeles hoping to become successful in the entertainment business. Lacking contacts, training, and a job, he signed up for background extra work. His distinctive, unusual looks have led to steady work ever since, garnering split-second appearances in the backgrounds of scores of popular films and TV series. After a Swedish man began to notice Heiman popping up in various films, he compiled these appearances in a YouTube video that heralded the young actor as the “World’s Greatest Extra.” That video went viral, leading to a guest appearance on Leno, and, most significantly, a Super Bowl commercial for GoDaddy. With this set up, director/producer Nick Weis and producer/editor Emily Carroll follow Heiman for the next year, to see if this newfound attention can be harnessed into lasting fame, or if instead he’s destined to return to the shadowy backgrounds while others take the spotlight. Continue reading












