Morgan Spurlock is in the inaugural class of Documentary Premieres filmmakers with his latest film, THE GREATEST MOVIE EVER SOLD, a self-reflexive look at product placement, branding, and advertising.
Sundance Program Description:
Acclaimed filmmaker and master provocateur Morgan Spurlock (SUPER SIZE ME) returns to the Sundance Film Festival with tongue-in-cheek perfection as he examines the world of product placement, marketing, and advertising by making a film financed entirely by product placement, marketing, and advertising.
We live in an age where it’s tough even to walk down the street without someone trying to sell you something. It’s at the point where practically the entire American experience is brought to us by some corporation. Utilizing cutting-edge tools of comic exploration and total self-exploitation, Spurlock dissects the world of advertising and marketing by using his personal integrity as currency to sell out to the highest bidder. Scathingly funny, subversive, and deceptively smart, THE GREATEST MOVIE EVER SOLD shines the definitive light on our branded future as Spurlock attempts to create the “IRON MAN of documentaries,” the first ever “docbuster”! He may very well have succeeded.
Spurlock, of course, is one of Sundance’s documentary success stories, translating his Best Documentary Directing Award for 2004’s SUPER SIZE ME to a sustainable career in film and TV. He returned to Park City with 2008’s WHERE IN THE WORLD IS OSAMA BIN LADEN?, and has also directed THE SIMPSONS 20TH ANNIVERSARY SPECIAL: IN 3-D! ON ICE!, a segment of the omnibus FREAKONOMICS, and is presently finishing COMIC-CON EPISODE FOUR: A FAN’S HOPE.
Why You Should Watch:
Gregarious everyman Spurlock is one of a handful of directors who can pull off featuring himself in his own films. The topic of this film especially lends itself to this kind of treatment, rife with the potential for satiric humor.
For screening dates and times at Sundance, click the link in the first paragraph above.