dishonestyComing to theatres and to VOD tomorrow, Friday, May 22: (DIS)HONESTY – THE TRUTH ABOUT LIES

Yael Melamede’s exploration of why people lie had its world premiere at Full Frame earlier this year. It has also screened at Hot Docs, Montclair, and the new Bentonville Film Festival. In addition to a limited theatrical release, the doc will be available on iTunes, Google Play, Amazon Instant Video, and VUDU via Bond/360, as well as through the film’s website.

Melamede’s guide through the big question that her film explores – human dishonesty – is behavioral economist Dan Ariely, whose pioneering work on irrational human behavior inspired this straightforward but pleasantly diverting survey. Threaded throughout the film is the affable Duke University professor’s lecture explication of a series of experiments he conducted to tease out how and why people choose to be dishonest, revealing the sliding “fudge factor” that allows people to rationalize their behavior in relation to the context and beliefs of what is or is not morally or socially permissible. Beyond his engaging, and often surprising, research findings, Melamede regularly highlights individual anecdotes by self-confessed liars, some with positive consequences, such as an author who calmed a hysterical fellow airline passenger by claiming he was an aeronautical engineer, and others with decidedly more negative outcomes, from insider traders to job loss, when the deception was uncovered.

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