Coming to theatres tomorrow, Friday, September 23: GENERATION STARTUP
Cynthia Wade and Cheryl Miller Houser’s look at young entrepreneurs in Detroit debuted at Traverse City earlier this year. In addition to its limited theatrical release, the film will screen at the upcoming Milwaukee Film Festival and at other special events.
With American entrepreneurship at its nadir, and industry still seeking cheaper labor overseas, the prospects for a lasting economic upswing are uncertain. While Wade and Houser’s film celebrates some of the forward-thinking risk-takers who are trying to launch businesses, it refreshingly doesn’t sugarcoat the obstacles they face. Working in the particularly economically-depressed city of Detroit, the six subjects exploit the advantages of their location while trying to be part of the community that helps to build it back up, but acknowledge that they have an uphill battle to climb. Notably, they also address issues of diversity and the barriers traditionally faced by women and people of color, who often find themselves woefully under-represented relative to white men in startup enterprises. Nevertheless, the film’s cautious optimism gives hope, and potential inspiration, to other would-be innovators.