Coming to DVD and VOD tomorrow, Tuesday, April 4:
BLUE GOLD: AMERICAN JEANS
Christian D Bruun
Berkshire International Film Festival 2014
Denver, Hollywood, Cebu Doc
An expansive consideration of blue jeans and how they symbolize America.
Bruun takes a wide-ranging survey of denim and America, using a very loose frame of Idahoan vintage denim dealer Eric Schrader, who travels around various parts of the US and to Japan to look for vintage denim he can sell to other dealers or to collectors for up to tens of thousands of dollars. Concurrently, the film explores, among other threads: the history and popularization of blue jeans; the mythologizing of America through jeans; the development of different subcultures who took jeans as their uniforms, from workers and rockers to punks and gay men; the emergence of designer jeans as an industry; and their economic and environmental impact. While taking on a bit too much, the project nevertheless is an interesting work of popular cultural anthropology.