Coming to theatres this Friday, June 23:
Joshua Tickell and Rebecca Harrell Tickell
A biography of John Paul DeJoria, a self-made billionaire and pioneer of conscious capitalism.
DeJoria, better known as simply John Paul, tells the rags-to-riches story of his life in this puffy but harmless hagiographical project. Born to Italian and Greek immigrants in East LA, and seemingly fated to never amount to anything given his humble beginnings, John Paul hustled to make a living, eventually hitting his stride as a salesman. He made his initial fortune in the world of hair care, developing John Paul Mitchell Systems, and later co-founded the tequila brand Patron, among multiple other ventures. The workmanlike doc, bombastically narrated by John Paul friend Dan Aykroyd, sketches out his various life and career milestones, while also emphasizing his philanthropy. Given the project’s authorized nature, it offers no critical voices, making this a one-note, diverting profile best geared to the admittedly likeable mogul’s existing admirers.