Coming to theatres tomorrow, Friday, July 12:
Matt Maude and Sarah Kerruish
Palm Springs, Cleveland, Florida, Doc Edge, Sidewalk, Philadelphia, Hot Springs Doc, Milwaukee, Denver, Hawaii
A look back at an ahead-of-its-time tech company.
Smartphones have become ubiquitous in just over a decade, but, in 1990, the very idea of a handheld computer was so out there, that one of the companies that developed the concept was called General Magic. A spinoff of Apple just a few years after the introduction of the Macintosh, the company drew together some of the leading minds in technology, as well as partnerships with AT&T and Sony, promising groundbreaking developments. Fortunately for directors Matt Maude and Sarah Kerruish, company insiders also did a remarkable job of documenting their efforts, including filming key moments that are included in this intriguing if somewhat hagiographic history lesson of ambition, forward-thinking, and failure. The film chronicles the company’s efforts to develop, produce, and market the Magic Link, which, upon its release in 1994, was an expensive, clunky misfire that led to General Magic’s bankruptcy. Key players in the firm went on to make magic elsewhere, however, and, as the film argues, the principles behind the Magic Link informed the next couple of decades’ worth of invention that fundamentally have altered society’s relationship to technology.